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Markedsføringsbedrageri Benchmarking Report

Udgivet af: Human

Marketingsvindel findes i adskillige smag, hvoraf nogle er meget relatable til enhver internetbruger i det 21. århundrede. Men nogle svigmodeller er ikke så let forstået, og fortsætter med at flyve under den kollektive radar for selv de mest senior præstationsmarkedsføringsledere.
Human and Renegade foretog for nylig en undersøgelse af 129 digitale marketingledere med præstationsmarkedsføringsansvar for bedre at forstå, hvor velkendte marketingfolk er med marketingsvindelmodeller, omfanget af trusler om marketingsvindel og deres svar på udfordringen.

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Lang: ENG
Type: Research Paper Længde: 37 sider

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